Key Achievements

Product Design and Development

• Created 3 user flows and 4 high-fidelity wireframes to guide user onboarding.
• Designed 130 wallboards (75 final versions), shaping Ronday's most popular maps with immersive and engaging visuals.
• Developed 90%+ of the Ronday Help Center, improving onboarding by over 30%.

Research and Strategy

• Authored and executed a user research plan, conducting and leading 6 interviews to inform Ronday’s transition to a new user demographic.
• Performed competitive analysis of 13 competitors, delivering actionable insights to the team.

Marketing and Branding

• Directed, recorded, and edited 5 high-performing Twitter ads and a Discord bot ad, achieving a conversion rate 20x the industry average.
• Designed visually compelling posters and advertisements used across Ronday’s digital spaces.

Feature Discoverability

• Challenge: During user testing, we discovered that a new customizable profile icon feature was rarely used, despite prior research indicating high demand. The feature required users to hover over their profile image, which few did.
• Ideation and Exploration:I began by brainstorming initial solutions, including variations of adding an "edit" pencil icon near the profile picture. Recognizing the importance of stepping back, I researched best practices in discoverability. I explored two additional solutions:
1. Adding Profile Picture Selection to Onboarding: Introducing the feature during the account setup process.
2. Consolidating Profile Editing Options: Replacing separate buttons for name and icon edits with a unified "Edit Profile" button leading to a menu.
• Impact: I presented these concepts to the design team, emphasizing the consolidated approach for its simplicity and improved user flow. This solution was approved and implemented, resulting in a cleaner interface and improved feature discoverability.

Enhancing Onboarding

• Challenge: A significant amount of resources was going towards helping new users learn the platform. At the time, the Ronday Help Center was just a few scattered pages.
• Ideation and Exploration: Collaborating with Senior Designer Chris Tung, we developed an information hierarchy that outlined all necessary content categories. From there, I independently took ownership of its development, completing 10 articles across 32 sections."
  1. Content Creation: Authored concise and accessible text, verified readability using the Hemingway app, and produced visual aids (14 videos, 16 images).
  2. WCAG Accessibility: Improved inclusivity by replacing GIFs with user-controlled videos and meeting WCAG 2.2 standards.
  3. Iterative Improvements: Used user testing and feedback to identify missing content and enhance usability.
• Impact: The Help Center reduced onboarding times by over 30%, making it an essential part of the user journey

Community Moderator Interviews

Ronday’s shift to a new user demographic required a focused research effort. I designed and implemented a comprehensive research plan, synthesizing qualitative insights from 6 user interviews. The plan included participant recruitment, crafting open-ended interview questions, and developing a streamlined research methodology

Process:

• Immersion: Participated in 3 user interviews to refine my approach before leading the next 3.
• Synthesis: Analyzed notes to identify patterns and presented findings to the design team and CEO.
• Outcome: Delivered actionable insights that informed Ronday’s product strategy and feature development.

Competitive Analysis

To complement the user interviews, I conducted a thorough competitive analysis of 13 similar platforms to understand how they approached usability, onboarding, and discoverability. My analysis focused on:

• Onboarding Flow: Compared how competitors introduced their features to new users, identifying common patterns and unique approaches. Benchmarked onboarding time and complexity, which influenced the redesign of Ronday’s own Help Center.
• Feature Discoverability: Assessed how competitors highlighted similar features (e.g., customizable profiles) within their interfaces. Noted creative solutions, such as gamified tutorials, that informed our ideation for feature discoverability.
• Accessibility Standards: Evaluated whether competitor platforms adhered to WCAG guidelines, which helped Ronday position itself as a more inclusive product.
• User Retention Strategies: Examined competitor methods for keeping users engaged, such as frequent updates or interactive elements. inclusive product.

The competitive analysis revealed several opportunity areas in Ronday’s UX, including improving onboarding clarity and marketing techniques. These insights directly shaped my contributions to the Help Center and the profile editing interface redesign.

While my time at Ronday ended prematurely due to funding issues, it solidified my passion for user-centered design. I am eager to apply my skills across the entire product and service design cycle—crafting personas, designing new features, conducting usability testing, and iterating to ensure exceptional user experiences.